Red It is the most stimulating color in human psychology. meaning and emotional responses are complex and diverse controlling and liberating energy, love, hyper, sensuousness, happiness, good fortune Red is the color of our Life's Force. The color red in my work excites me, along with the forms, the beauty, the concepts and the psychology it entices. the freedom of human spirit The color red permeates humanity and stimulates optimism. A joy and a sensuousness that is the very color that runs through our veins our very Life force -Richard MacDonald